:root {
  --bg: #050505;
  --ink: #f7f4ed;
  --muted: #c3bbb1;
  --quiet: #80786f;
  --line: rgba(247, 244, 237, 0.16);
  --line-strong: rgba(247, 244, 237, 0.36);
  --paper: #f7f4ed;
  --accent: #d8c2a6;
  font-family: inter, "helvetica neue", arial, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
html,
body {
  max-width: 100%;
  overflow-x: hidden;
}
body {
  margin: 0;
  color: var(--ink);
  background:
    radial-gradient(circle at 20% 0%, rgba(216, 194, 166, 0.09), transparent 24rem),
    radial-gradient(circle at 82% 8%, rgba(255, 255, 255, 0.04), transparent 20rem),
    var(--bg);
}
body::before {
  content: "";
  position: fixed;
  inset: 0;
  z-index: -1;
  pointer-events: none;
  background:
    linear-gradient(90deg, rgba(255,255,255,0.026) 1px, transparent 1px),
    linear-gradient(rgba(255,255,255,0.018) 1px, transparent 1px);
  background-size: 7rem 7rem;
  mask-image: linear-gradient(to bottom, black 0 48%, transparent 92%);
}
a { color: inherit; }
img,
video {
  max-width: 100%;
}
.load-veil {
  position: fixed;
  inset: 0;
  z-index: 100;
  pointer-events: none;
  opacity: 0;
  background: rgba(5, 5, 5, 0);
  backdrop-filter: blur(0);
  transition: opacity 220ms ease, backdrop-filter 220ms ease, background 220ms ease;
}
body.is-loading .load-veil {
  opacity: 1;
  background: rgba(5, 5, 5, 0.62);
  backdrop-filter: blur(20px);
}
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  display: grid;
  grid-template-columns: auto 1fr;
  align-items: center;
  gap: 2rem;
  padding: 1rem clamp(1rem, 5vw, 5rem);
  border-bottom: 1px solid var(--line);
  background: rgba(5, 5, 5, 0.9);
  backdrop-filter: blur(20px);
}
.brand img { width: clamp(11rem, 17vw, 17rem); display: block; }
.nav-links {
  display: flex;
  justify-content: flex-end;
  gap: clamp(1rem, 2.4vw, 2.2rem);
  color: var(--muted);
}
.nav-links a {
  text-decoration: none;
  font-size: 0.92rem;
  text-transform: lowercase;
}
.nav-links a:hover { color: var(--ink); }
.nav-links .nav-highlight {
  color: var(--ink);
  border: 1px solid var(--line-strong);
  padding: 0.45rem 0.7rem;
  background: color-mix(in srgb, var(--accent) 18%, transparent);
}
.nav-links .nav-highlight:hover {
  border-color: var(--ink);
}
.menu-button {
  display: none;
  justify-self: end;
  width: 2.75rem;
  height: 2.75rem;
  border: 1px solid var(--line);
  background: transparent;
}
.menu-button span {
  display: block;
  width: 1.25rem;
  height: 2px;
  margin: 4px auto;
  background: var(--ink);
}
.hero {
  min-height: calc(100vh - 78px);
  display: grid;
  grid-template-columns: minmax(0, 0.86fr) minmax(18rem, 0.72fr);
  gap: clamp(2rem, 7vw, 7rem);
  align-items: center;
  padding: clamp(4rem, 8vw, 7rem) clamp(1rem, 5vw, 5rem);
  border-bottom: 1px solid var(--line);
}
.hero-logo {
  width: min(100%, 28rem);
  margin-bottom: 2rem;
}
.kicker {
  margin: 0 0 1rem;
  color: color-mix(in srgb, var(--accent) 74%, var(--ink));
  font-size: 0.78rem;
  font-weight: 850;
  letter-spacing: 0.08em;
  text-transform: lowercase;
}
.hero h1,
.section-head h2,
.case-hero h1,
.case-story h2,
.contact h2 {
  max-width: 12ch;
  margin: 0;
  font-size: clamp(3rem, 7vw, 8.2rem);
  line-height: 0.9;
  letter-spacing: 0;
  font-weight: 860;
}
.hero p,
.section-head p,
.case-line p,
.case-hero p,
.case-story p,
.service-list p,
.system-flow p,
.process-grid p {
  color: var(--muted);
  font-size: clamp(1rem, 1.18vw, 1.16rem);
  line-height: 1.62;
}
.hero-copy > p:not(.kicker) { max-width: 43rem; }
.actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.8rem;
  margin-top: 1.6rem;
}
.primary,
.secondary {
  display: inline-flex;
  min-height: 3rem;
  align-items: center;
  justify-content: center;
  padding: 0.85rem 1.05rem;
  border: 1px solid var(--line-strong);
  background: var(--paper);
  color: #050505;
  text-decoration: none;
  font-weight: 850;
  text-transform: lowercase;
}
.secondary {
  background: transparent;
  color: var(--ink);
}
.primary:hover,
.secondary:hover { border-color: var(--ink); }
.design-proof,
.media {
  position: relative;
  overflow: hidden;
  background: #080808;
  border: 1px solid var(--line);
}
.design-proof {
  aspect-ratio: 1.2;
}
.design-proof::before,
.media::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 2;
  background: rgba(5,5,5,0.58);
  backdrop-filter: blur(18px);
  transition: opacity 260ms ease;
}
.design-proof.ready::before,
.media.ready::before { opacity: 0; }
.design-proof video,
.media img,
.media video {
  width: 100%;
  height: 100%;
  display: block;
}
.design-proof video,
.media video,
.media img { object-fit: cover; }
.project-strip {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  padding: clamp(1rem, 4vw, 4rem) clamp(1rem, 5vw, 5rem);
  border-bottom: 1px solid var(--line);
}
.strip-item {
  position: relative;
  min-height: clamp(18rem, 30vw, 31rem);
  display: grid;
  align-content: end;
  padding: 1.2rem;
  overflow: hidden;
  min-width: 0;
  text-decoration: none;
  border: 1px solid var(--line);
  background: #080808;
}
.strip-item .media {
  position: absolute;
  inset: 0;
  border: 0;
  opacity: 0.78;
}
.strip-item::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(to top, rgba(5,5,5,0.94), rgba(5,5,5,0.1) 62%);
}
.strip-logo {
  position: relative;
  z-index: 2;
  display: grid;
  place-items: center;
  width: min(15rem, 72%);
  margin: 0 auto auto;
  padding: 0;
  background: transparent;
  border: 0;
}
.strip-logo img {
  max-width: 100%;
  max-height: 6rem;
  object-fit: contain;
}
.strip-item span:not(.strip-logo),
.strip-item strong {
  position: relative;
  z-index: 2;
}
.strip-item span:not(.strip-logo) {
  color: color-mix(in srgb, var(--accent) 74%, var(--ink));
  font-size: 0.78rem;
  font-weight: 850;
  letter-spacing: 0.08em;
}
.strip-item strong {
  margin-top: 0.35rem;
  font-size: clamp(1.5rem, 2.6vw, 3.2rem);
  line-height: 0.94;
}
.work-shell,
.services,
.systems,
.process,
.contact {
  padding: clamp(4rem, 8vw, 7rem) clamp(1rem, 5vw, 5rem);
  border-bottom: 1px solid var(--line);
}
.section-head {
  display: grid;
  grid-template-columns: minmax(0, 0.7fr) minmax(16rem, 0.3fr);
  gap: 2rem;
  align-items: end;
  margin-bottom: 2.8rem;
}
.section-head h2,
.case-story h2,
.contact h2 {
  font-size: clamp(2.4rem, 5.4vw, 6rem);
}
.case-flow {
  display: grid;
  gap: clamp(3rem, 7vw, 7rem);
}
.case-line {
  display: grid;
  grid-template-columns: 3rem minmax(16rem, 0.47fr) minmax(0, 0.53fr);
  gap: clamp(1rem, 3vw, 3rem);
  align-items: center;
  border-top: 1px solid var(--line);
  padding-top: clamp(1.5rem, 4vw, 3rem);
  min-width: 0;
}
.case-count {
  color: var(--quiet);
  font: 850 0.82rem/1 ui-monospace, sfmono-regular, consolas, monospace;
}
.case-media .media {
  min-height: clamp(15rem, 27vw, 29rem);
}
.case-logo {
  display: grid;
  place-items: center;
  width: min(14rem, 78%);
  margin: 0 auto 1.5rem;
  padding: 0;
  background: transparent;
  border: 0;
}
.case-logo img {
  max-width: 100%;
  max-height: 6rem;
  object-fit: contain;
}
.case-copy h3 {
  margin: 0;
  font-size: clamp(2.2rem, 4.8vw, 6rem);
  line-height: 0.9;
}
.role,
.system-note {
  color: color-mix(in srgb, var(--accent) 74%, var(--ink)) !important;
  font-size: 0.9rem !important;
  letter-spacing: 0.04em;
}
.system-note {
  max-width: 34rem;
  border-left: 2px solid color-mix(in srgb, var(--accent) 74%, var(--ink));
  padding-left: 0.9rem;
}
.estate { --accent: #d8c2a6; }
.hardware { --accent: #b7bec5; }
.store { --accent: #d8c2a6; }
.backend { --accent: #b9addf; }
.market { --accent: #e69672; }
.impact { --accent: #9bb996; }
.service-list,
.system-flow,
.process-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}
.process-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.service-list article,
.system-flow article,
.process-grid article {
  min-height: 13rem;
  padding: 1.2rem;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.service-list h3,
.system-flow h3,
.process-grid h3 {
  margin: 0;
  font-size: clamp(1.2rem, 1.8vw, 2rem);
}
.system-flow span,
.process-grid strong {
  display: block;
  margin-bottom: 2rem;
  color: color-mix(in srgb, var(--accent) 74%, var(--ink));
  font: 850 0.82rem/1 ui-monospace, sfmono-regular, consolas, monospace;
}
.case-page {
  background:
    radial-gradient(circle at 12% 0%, color-mix(in srgb, var(--accent) 18%, transparent), transparent 26rem),
    #050505;
}
.case-hero {
  min-height: calc(100vh - 78px);
  display: grid;
  grid-template-columns: minmax(0, 0.72fr) minmax(18rem, 0.58fr);
  gap: clamp(2rem, 7vw, 7rem);
  align-items: center;
  padding: clamp(4rem, 8vw, 7rem) clamp(1rem, 5vw, 5rem);
  border-bottom: 1px solid var(--line);
}
.case-identity {
  display: grid;
  place-items: center;
  width: min(100%, 24rem);
  margin: 0 auto 1.6rem;
  padding: 0;
  background: transparent;
  border: 0;
}
.case-identity img {
  max-width: 100%;
  max-height: 9rem;
  object-fit: contain;
}
.tool-line {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem 1.2rem;
  margin-top: 1rem;
  color: var(--muted);
}
.tool-line span {
  border-bottom: 1px solid var(--line-strong);
  padding-bottom: 0.25rem;
}
.phone-stage {
  position: relative;
  min-height: clamp(31rem, 55vw, 49rem);
  display: grid;
  place-items: center;
  overflow: hidden;
}
.phone-shell,
.mini-phone {
  position: relative;
  overflow: hidden;
  border: 0.68rem solid #111;
  border-radius: 2.8rem;
  background: #050505;
  box-shadow: 0 1.6rem 5rem rgba(0,0,0,0.45), inset 0 0 0 1px rgba(255,255,255,0.14);
}
.phone-shell {
  width: min(100%, 23rem);
  aspect-ratio: 9 / 18.8;
}
.mini-phone {
  position: absolute;
  right: 3%;
  bottom: 4%;
  width: min(38%, 10rem);
  aspect-ratio: 9 / 18.8;
  border-width: 0.45rem;
  border-radius: 1.9rem;
  transform: rotate(8deg);
}
.phone-shell video,
.mini-phone video {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
}
.phone-speaker {
  position: absolute;
  top: 0.85rem;
  left: 50%;
  z-index: 2;
  width: 4rem;
  height: 0.35rem;
  border-radius: 999px;
  background: rgba(255,255,255,0.34);
  transform: translateX(-50%);
}
.case-story {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(2rem, 5vw, 5rem);
  padding: clamp(4rem, 8vw, 7rem) clamp(1rem, 5vw, 5rem);
  border-bottom: 1px solid var(--line);
}
.case-story article {
  border-top: 1px solid var(--line);
  padding-top: 1.2rem;
}
.case-story ul {
  color: var(--muted);
  line-height: 1.75;
  padding-left: 1.2rem;
}
.proof-links {
  display: flex;
  gap: 0.75rem;
  flex-wrap: wrap;
}
.proof-wall {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr 0.8fr;
  gap: 1rem;
  padding: clamp(4rem, 8vw, 7rem) clamp(1rem, 5vw, 5rem);
  min-width: 0;
}
.proof-wall .media {
  min-height: clamp(17rem, 32vw, 31rem);
}
.contact {
  display: grid;
  grid-template-columns: minmax(12rem, 24rem) minmax(0, 1fr);
  gap: 2rem;
  align-items: center;
}
.contact img { width: 100%; display: block; }
.site-footer {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  padding: 2rem clamp(1rem, 5vw, 5rem);
  border-bottom: 1px solid var(--line);
  color: var(--muted);
}
.site-footer img {
  width: min(13rem, 60vw);
  display: block;
}
.site-footer div {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem 1.2rem;
  align-items: center;
}
.site-footer p {
  margin: 0;
  color: color-mix(in srgb, var(--accent) 74%, var(--ink));
  font-weight: 850;
}
.site-footer a {
  color: var(--ink);
  text-decoration-color: var(--line-strong);
  text-underline-offset: 0.22em;
}
.site-footer span {
  color: var(--ink);
}
.scroll-tools {
  position: fixed;
  right: 1rem;
  bottom: 1rem;
  z-index: 60;
  display: grid;
  gap: 0.45rem;
}
.scroll-tools button {
  min-width: 3.1rem;
  height: 2.45rem;
  border: 1px solid var(--line);
  background: rgba(5,5,5,0.84);
  color: var(--ink);
  backdrop-filter: blur(14px);
  text-transform: lowercase;
}
@media (max-width: 980px) {
  .site-header { grid-template-columns: auto auto; }
  .menu-button { display: block; }
  .nav-links {
    display: none;
    grid-column: 1 / -1;
    justify-content: start;
    gap: 0.9rem;
    padding-top: 1rem;
  }
  .site-header.open .nav-links { display: grid; }
  .hero,
  .section-head,
  .case-line,
  .case-hero,
  .case-story,
  .contact {
    grid-template-columns: 1fr;
  }
  .project-strip,
  .service-list,
  .system-flow,
  .process-grid,
  .proof-wall {
    grid-template-columns: 1fr;
  }
  .hero,
  .case-hero { min-height: auto; }
  .hero h1,
  .section-head h2,
  .case-hero h1,
  .case-story h2,
  .contact h2 {
    font-size: clamp(2.4rem, 12vw, 4.4rem);
  }
  .design-proof { aspect-ratio: 1.1; }
  .case-count { order: -2; }
  .phone-stage { min-height: 36rem; }
  .phone-shell { width: min(100%, 19rem); }
  .mini-phone { width: 8rem; right: 0; }
}

/* final visual pass */
body {
  background:
    radial-gradient(circle at 18% 0%, rgba(255, 66, 141, 0.09), transparent 24rem),
    radial-gradient(circle at 78% 4%, rgba(255, 221, 0, 0.055), transparent 19rem),
    #050505;
}

body::before {
  display: none;
}

.load-veil {
  display: grid;
  place-items: center;
  background: rgba(5, 5, 5, 0);
  backdrop-filter: blur(0);
}

.load-veil::before {
  content: "";
  width: min(34rem, calc(100vw - 2rem));
  height: 18rem;
  border: 1px solid rgba(255,255,255,0.08);
  background:
    radial-gradient(circle at 2.3rem 2.4rem, #2d3134 0 1.35rem, transparent 1.4rem),
    linear-gradient(90deg, #2d3134 0 32%, transparent 32%),
    linear-gradient(90deg, #2d3134 0 82%, transparent 82%),
    linear-gradient(90deg, #2d3134 0 54%, transparent 54%),
    linear-gradient(90deg, #2d3134 0 100%, transparent 100%),
    linear-gradient(90deg, #2d3134 0 18%, transparent 18%),
    linear-gradient(90deg, #2d3134 0 18%, transparent 18%),
    linear-gradient(90deg, #2d3134 0 18%, transparent 18%),
    #090909;
  background-position:
    1.4rem 1.2rem,
    5rem 2rem,
    5rem 4.1rem,
    5rem 6.2rem,
    1.4rem 8.6rem,
    1.4rem 15rem,
    10.7rem 15rem,
    20rem 15rem,
    0 0;
  background-size:
    2.8rem 2.8rem,
    21rem 0.8rem,
    25rem 0.8rem,
    16rem 0.8rem,
    31rem 5.2rem,
    6rem 0.8rem,
    6rem 0.8rem,
    6rem 0.8rem,
    100% 100%;
  background-repeat: no-repeat;
  opacity: 0;
  transform: translateY(0.5rem);
  transition: opacity 220ms ease, transform 220ms ease;
}

body.is-loading .load-veil {
  opacity: 1;
  background: rgba(5, 5, 5, 0.72);
  backdrop-filter: blur(18px);
}

body.is-loading .load-veil::before {
  opacity: 1;
  transform: translateY(0);
  animation: skeleton-pulse 1.1s ease-in-out infinite alternate;
}

.load-veil,
.load-veil::before,
body.is-loading .load-veil,
body.is-loading .load-veil::before {
  display: none !important;
  opacity: 0 !important;
  background: transparent !important;
  backdrop-filter: none !important;
}

@keyframes skeleton-pulse {
  from { filter: brightness(0.82); }
  to { filter: brightness(1.14); }
}

.site-header {
  background: rgba(5, 5, 5, 0.94);
}

.hero {
  min-height: auto;
  grid-template-columns: minmax(0, 0.86fr) minmax(19rem, 0.62fr);
  align-items: end;
}

.hero-logo,
.design-proof {
  display: none;
}

.hero-board {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  border: 1px solid var(--line);
  background: rgba(255,255,255,0.02);
}

.hero-board article {
  min-height: clamp(10rem, 17vw, 16rem);
  display: grid;
  align-content: space-between;
  padding: 1rem;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.hero-board span {
  color: #ffdd00;
  font: 850 0.8rem/1 ui-monospace, sfmono-regular, consolas, monospace;
}

.hero-board strong {
  font-size: clamp(1.4rem, 2.6vw, 3rem);
  font-style: italic;
}

.kicker,
.role,
.system-note,
.strip-item span:not(.strip-logo) {
  font-style: italic;
  letter-spacing: 0.06em;
}

.hero h1,
.section-head h2,
.case-hero h1,
.case-story h2,
.contact h2,
.case-copy h3,
.strip-item strong,
.service-list h3,
.system-flow h3,
.process-grid h3 {
  font-style: italic;
}

.media {
  background: #080808;
}

.media img,
.media video {
  object-fit: contain;
}

.strip-item .media img,
.strip-item .media video,
.case-media .media img,
.case-media .media video {
  object-fit: contain;
}

.project-strip {
  gap: 0;
}

.strip-item {
  background: #070707;
}

.strip-item::after {
  background: linear-gradient(to top, rgba(5,5,5,0.94), rgba(5,5,5,0.18) 68%);
}

.case-line {
  align-items: center;
}

.phone-shell,
.mini-phone {
  border-radius: 1.1rem;
}

.phone-shell {
  aspect-ratio: 9 / 17.2;
}

.mini-phone {
  border-radius: 0.9rem;
}

.phone-shell video,
.mini-phone video {
  object-fit: contain;
  background: #050505;
}

.proof-wall .media {
  min-height: clamp(15rem, 28vw, 28rem);
}

.brand-showcase {
  padding: clamp(4rem, 8vw, 7rem) clamp(1rem, 5vw, 5rem);
  border-bottom: 1px solid var(--line);
}

.brand-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  border: 1px solid var(--line);
  background: var(--line);
}

.brand-grid article {
  min-width: 0;
  padding: 1rem;
  background: #070707;
}

.brand-assets {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.7rem;
  margin-bottom: 1rem;
}

.brand-assets .media {
  min-height: 0;
  aspect-ratio: 4 / 3;
  background: #090909;
}

.brand-assets .media img,
.brand-assets .media video {
  object-fit: contain !important;
  padding: 0.8rem;
}

.brand-grid h3 {
  margin: 0;
  font-size: clamp(1.2rem, 2vw, 2rem);
  font-style: italic;
}

.brand-grid p {
  color: var(--muted);
  line-height: 1.5;
}

.primary,
.secondary,
.scroll-tools button {
  border-radius: 0;
}

.intake-form {
  display: grid;
  gap: 0.9rem;
  max-width: 42rem;
  margin: 1.4rem 0 1rem;
}

.intake-form label {
  display: grid;
  gap: 0.45rem;
  color: var(--muted);
  font-size: 0.86rem;
  text-transform: lowercase;
}

.intake-form input,
.intake-form textarea {
  width: 100%;
  border: 1px solid var(--line);
  border-radius: 0;
  background: #090909;
  color: var(--ink);
  padding: 0.9rem;
  font: inherit;
}

.form-status {
  min-height: 1.4rem;
  margin: 0;
  color: color-mix(in srgb, var(--accent) 74%, var(--ink));
  font-size: 0.92rem;
}

.founders {
  display: grid;
  gap: 0.9rem;
  color: var(--muted);
}

.founders article {
  display: grid;
  gap: 0.2rem;
  padding-block: 0.2rem;
}

.founders strong {
  color: var(--ink);
  font-size: 0.95rem;
  letter-spacing: 0.04em;
}

.founders a {
  color: var(--ink);
  text-decoration-color: var(--line-strong);
  text-underline-offset: 0.22em;
}

@media (max-width: 980px) {
  .hero-board {
    grid-template-columns: 1fr 1fr;
  }

  .phone-stage {
    min-height: 34rem;
  }

  .project-strip,
  .case-flow,
  .proof-wall {
    gap: 1rem;
  }

  .strip-item,
  .case-media .media,
  .proof-wall .media {
    min-height: 0;
    aspect-ratio: 4 / 3;
  }

  .media img,
  .media video {
    object-fit: contain;
  }

  .case-copy,
  .case-media,
  .case-hero,
  .proof-wall,
  .phone-stage {
    min-width: 0;
    width: 100%;
  }
}

@media (max-width: 640px) {
  .site-header,
  .hero,
  .work-shell,
  .services,
  .systems,
  .process,
  .contact,
  .case-hero,
  .case-story,
  .proof-wall,
  .project-strip {
    padding-left: 0.9rem;
    padding-right: 0.9rem;
  }

  .brand img {
    width: min(10.5rem, 64vw);
  }

  .nav-links {
    width: 100%;
  }

  .actions {
    width: 100%;
  }

  .primary,
  .secondary {
    width: 100%;
    min-width: 0;
    text-align: center;
  }

  .hero h1,
  .section-head h2,
  .case-hero h1,
  .case-story h2,
  .contact h2,
  .case-copy h3 {
    max-width: 100%;
    overflow-wrap: normal;
    word-break: normal;
    hyphens: none;
  }

  .hero h1,
  .section-head h2 {
    font-size: clamp(2.15rem, 10vw, 3.2rem);
    line-height: 0.96;
  }

  .hero-board {
    grid-template-columns: 1fr;
  }

  .strip-item {
    min-height: 20rem;
    padding: 1rem;
  }

  .case-line {
    gap: 1rem;
  }

  .case-logo,
  .strip-logo {
    width: min(12rem, 82vw);
  }

  .phone-stage {
    min-height: 28rem;
  }

  .phone-shell {
    width: min(82vw, 17rem);
  }

  .mini-phone {
    width: min(34vw, 7rem);
    right: 0.2rem;
    bottom: 0.2rem;
  }

  .proof-wall .media {
    aspect-ratio: 1 / 1;
  }
}

.strip-logo,
.case-logo,
.case-identity {
  display: flex !important;
  justify-content: center !important;
  align-items: center !important;
  margin-left: auto !important;
  margin-right: auto !important;
  text-align: center;
}

.strip-logo img,
.case-logo img,
.case-identity img {
  display: block;
  margin-left: auto;
  margin-right: auto;
}

.strip-item.impact .strip-logo,
.case-line.impact .case-logo,
.case-page.impact .case-identity {
  padding: 0.75rem;
  background: rgba(247, 244, 237, 0.94);
  border: 1px solid rgba(247, 244, 237, 0.5);
}

@media (max-width: 980px) {
  .hero,
  .case-hero,
  .section-head,
  .case-line,
  .case-story,
  .contact {
    grid-template-columns: minmax(0, 1fr) !important;
  }

  .hero {
    gap: 2rem;
    align-items: start;
  }

  .hero-copy,
  .hero-board,
  .case-copy,
  .case-media,
  .proof-wall,
  .contact {
    width: 100%;
    max-width: 100%;
    min-width: 0;
  }

  .hero-board {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 640px) {
  body {
    overflow-x: hidden;
  }

  .hero {
    padding-top: 2.5rem;
  }

  .hero h1,
  .section-head h2,
  .case-hero h1,
  .case-story h2,
  .contact h2,
  .case-copy h3 {
    max-width: 100% !important;
    font-size: clamp(2.15rem, 11vw, 3.3rem) !important;
    line-height: 0.98 !important;
    overflow-wrap: normal;
    word-break: normal;
  }

  .hero p,
  .section-head p,
  .case-line p,
  .case-hero p,
  .case-story p,
  .service-list p,
  .system-flow p,
  .process-grid p,
  .founders {
    font-size: 1rem;
    line-height: 1.5;
  }

  .hero-board {
    grid-template-columns: 1fr;
  }

  .hero-board article {
    min-height: 8.5rem;
  }

  .project-strip,
  .case-flow,
  .proof-wall {
    gap: 1rem;
  }

  .strip-item,
  .case-media .media,
  .proof-wall .media {
    width: 100%;
    min-height: 0;
    aspect-ratio: 4 / 3;
  }

  .proof-wall .media.hero-media {
    aspect-ratio: 16 / 10;
  }

  .media img,
  .media video {
    object-fit: contain !important;
  }

  .contact {
    display: grid;
    gap: 1.2rem;
    text-align: left;
  }

  .contact img {
    width: min(100%, 18rem);
    margin: 0 auto;
  }

  .founders a {
    display: block;
    overflow-wrap: anywhere;
  }

  .scroll-tools {
    right: 0.45rem;
    bottom: 0.45rem;
  }

  .site-footer {
    display: grid;
    justify-items: center;
    text-align: center;
    padding: 1.5rem 0.9rem 5rem;
  }

  .site-footer div {
    display: grid;
    justify-items: center;
    gap: 0.45rem;
    width: 100%;
  }

  .site-footer a {
    max-width: 100%;
    overflow-wrap: anywhere;
  }
}

.media::after,
.phone-shell::after,
.mini-phone::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 3;
  pointer-events: none;
  background:
    linear-gradient(110deg, transparent 0 38%, rgba(247, 244, 237, 0.12) 48%, transparent 58%),
    linear-gradient(135deg, rgba(247, 244, 237, 0.055), rgba(247, 244, 237, 0.012));
  background-size: 220% 100%, 100% 100%;
  animation: element-load 1.15s ease-in-out infinite;
}

.media.ready::after,
.phone-shell.ready::after,
.mini-phone.ready::after {
  opacity: 0;
  animation: none;
}

body.is-loading .hero-copy > *,
body.is-loading .hero-board article,
body.is-loading .section-head > *,
body.is-loading .case-line,
body.is-loading .case-copy > *,
body.is-loading .case-story article,
body.is-loading .service-list article,
body.is-loading .system-flow article,
body.is-loading .process-grid article,
body.is-loading .brand-grid article,
body.is-loading .contact > div > * {
  color: transparent !important;
  border-color: rgba(247, 244, 237, 0.08) !important;
  background:
    linear-gradient(110deg, rgba(247,244,237,0.08) 0 36%, rgba(247,244,237,0.18) 48%, rgba(247,244,237,0.08) 62%),
    rgba(247,244,237,0.035) !important;
  background-size: 220% 100% !important;
  animation: element-load 1.15s ease-in-out infinite !important;
}

.strip-item.store .media img,
.strip-item.store .media video,
.case-line.store .media img,
.case-line.store .media video,
.case-page.store .proof-wall .media img,
.case-page.store .proof-wall .media video {
  object-fit: contain !important;
  padding: 1.1rem;
}

@keyframes element-load {
  from { background-position: 160% 0, 0 0; }
  to { background-position: -60% 0, 0 0; }
}

@media (max-width: 760px) {
  .site-header,
  .hero,
  .work-shell,
  .services,
  .systems,
  .process,
  .contact,
  .case-hero,
  .case-story,
  .proof-wall,
  .project-strip,
  .brand-showcase {
    width: 100%;
    max-width: 100vw;
    padding-left: 1rem !important;
    padding-right: 1rem !important;
    overflow: hidden;
  }

  .hero,
  .case-hero,
  .section-head,
  .case-line,
  .case-story,
  .contact {
    display: grid !important;
    grid-template-columns: minmax(0, 1fr) !important;
  }

  .hero {
    min-height: auto !important;
    gap: 1.5rem !important;
    padding-top: 2.75rem !important;
    padding-bottom: 2.75rem !important;
  }

  .hero-copy,
  .hero-board,
  .case-copy,
  .case-media,
  .proof-wall,
  .project-strip,
  .service-list,
  .system-flow,
  .process-grid {
    min-width: 0 !important;
    width: 100% !important;
    max-width: 100% !important;
  }

  .hero h1,
  .section-head h2,
  .case-hero h1,
  .case-story h2,
  .contact h2,
  .case-copy h3 {
    max-width: 100% !important;
    font-size: clamp(2rem, 10.5vw, 3.15rem) !important;
    line-height: 1 !important;
    overflow-wrap: normal !important;
    word-break: normal !important;
  }

  .hero p,
  .section-head p,
  .case-line p,
  .case-hero p,
  .case-story p,
  .service-list p,
  .system-flow p,
  .process-grid p {
    font-size: 1rem !important;
    line-height: 1.5 !important;
    overflow-wrap: anywhere;
  }

  .hero-board,
  .project-strip,
  .service-list,
  .system-flow,
  .process-grid,
  .proof-wall,
  .brand-grid,
  .brand-assets {
    grid-template-columns: minmax(0, 1fr) !important;
  }

  .hero-board article {
    min-height: 7.5rem !important;
    padding: 0.9rem !important;
  }

  .strip-item {
    min-height: 18rem !important;
  }

  .brand-assets .media {
    aspect-ratio: 4 / 3 !important;
  }

  .media,
  .case-media .media,
  .proof-wall .media {
    min-height: 0 !important;
    aspect-ratio: 4 / 3 !important;
  }

  .case-line {
    display: block !important;
  }

  .case-count,
  .case-media,
  .case-copy,
  .proof-wall,
  .proof-wall .media,
  .strip-item,
  .strip-item .media,
  .media,
  .media img,
  .media video {
    max-width: 100% !important;
    width: 100% !important;
    min-width: 0 !important;
    margin-left: 0 !important;
    margin-right: 0 !important;
    transform: none !important;
  }

  .strip-item .media {
    left: 0 !important;
    right: 0 !important;
  }
}

/* brand proof showcase */
.brand-head h2 {
  max-width: 13ch;
}

.brand-system-list {
  display: grid;
  gap: clamp(2.5rem, 6vw, 6rem);
}

.brand-system {
  display: grid;
  grid-template-columns: minmax(0, 0.36fr) minmax(0, 0.64fr);
  gap: clamp(1rem, 4vw, 4rem);
  align-items: start;
  min-width: 0;
  padding-top: clamp(1.2rem, 3vw, 2.4rem);
  border-top: 1px solid var(--line);
}

.brand-system.reverse {
  grid-template-columns: minmax(0, 0.64fr) minmax(0, 0.36fr);
}

.brand-system.reverse .brand-system-copy {
  order: 2;
}

.brand-system.reverse .brand-proof-board {
  order: 1;
}

.brand-system-copy {
  position: sticky;
  top: 6.25rem;
  min-width: 0;
}

.brand-index {
  display: block;
  margin-bottom: 1.2rem;
  color: #ffdd00;
  font: 850 0.86rem/1 ui-monospace, sfmono-regular, consolas, monospace;
}

.brand-system h3 {
  max-width: 11ch;
  margin: 0;
  font-size: clamp(2rem, 4.8vw, 5.8rem);
  line-height: 0.9;
  font-style: italic;
  letter-spacing: 0;
}

.brand-system-copy > p:not(.kicker) {
  max-width: 34rem;
  color: var(--muted);
  font-size: clamp(1rem, 1.18vw, 1.16rem);
  line-height: 1.58;
}

.brand-proof-board {
  display: grid;
  grid-template-columns: repeat(6, minmax(0, 1fr));
  gap: 0.75rem;
  min-width: 0;
}

.brand-tile {
  display: grid;
  grid-column: span 2;
  gap: 0.45rem;
  min-width: 0;
}

.brand-tile.wide {
  grid-column: span 3;
}

.brand-tile .media {
  min-height: 0;
  aspect-ratio: 1 / 1;
  background:
    linear-gradient(135deg, rgba(247,244,237,0.045), transparent 46%),
    #080808;
}

.brand-tile.wide .media {
  aspect-ratio: 16 / 10;
}

.brand-tile .media img,
.brand-tile .media video {
  object-fit: contain !important;
  padding: clamp(0.55rem, 1.4vw, 1rem);
}

.brand-tile span {
  color: color-mix(in srgb, var(--accent) 78%, var(--ink));
  font-size: 0.76rem;
  font-weight: 850;
  letter-spacing: 0.06em;
  text-transform: lowercase;
}

body.is-loading .brand-system-copy > *,
body.is-loading .brand-tile {
  color: transparent !important;
  border-color: rgba(247, 244, 237, 0.08) !important;
  background:
    linear-gradient(110deg, rgba(247,244,237,0.08) 0 36%, rgba(247,244,237,0.18) 48%, rgba(247,244,237,0.08) 62%),
    rgba(247,244,237,0.035) !important;
  background-size: 220% 100% !important;
  animation: element-load 1.15s ease-in-out infinite !important;
}

@media (max-width: 980px) {
  .brand-system,
  .brand-system.reverse {
    grid-template-columns: minmax(0, 1fr);
  }

  .brand-system.reverse .brand-system-copy,
  .brand-system.reverse .brand-proof-board {
    order: initial;
  }

  .brand-system-copy {
    position: static;
  }
}

@media (max-width: 760px) {
  .brand-system-list,
  .brand-system,
  .brand-proof-board {
    width: 100%;
    max-width: 100%;
    min-width: 0;
  }

  .brand-system {
    gap: 1rem;
  }

  .brand-system h3 {
    max-width: 100%;
    font-size: clamp(2rem, 10vw, 3.15rem) !important;
    line-height: 1 !important;
  }

  .brand-proof-board {
    grid-template-columns: minmax(0, 1fr) !important;
    gap: 0.85rem;
  }

  .brand-tile,
  .brand-tile.wide {
    grid-column: auto !important;
    width: 100%;
    max-width: 100%;
  }

  .brand-tile .media,
  .brand-tile.wide .media {
    aspect-ratio: 4 / 3 !important;
  }

  .brand-tile span {
    font-size: 0.82rem;
  }

  .strip-item.store .media img,
  .strip-item.store .media video {
    padding: 1.6rem !important;
  }
}

/* final product polish */
.site-header {
  min-height: 5rem;
}

.nav-links a {
  display: inline-flex;
  min-height: 2.35rem;
  align-items: center;
}

.nav-links .nav-highlight {
  color: #050505;
  background: var(--paper);
  font-weight: 850;
}

.hero {
  align-items: center;
  padding-top: clamp(3rem, 7vw, 6rem);
}

.hero-copy {
  min-width: 0;
}

.proof-badges {
  display: flex;
  flex-wrap: wrap;
  gap: 0.55rem;
  margin-top: 1.4rem;
}

.proof-badges span {
  display: inline-flex;
  min-height: 2.15rem;
  align-items: center;
  border: 1px solid var(--line);
  padding: 0.35rem 0.65rem;
  color: var(--muted);
  background: rgba(247, 244, 237, 0.035);
  font-size: 0.78rem;
  font-weight: 850;
  letter-spacing: 0.04em;
  text-transform: lowercase;
}

.hero-board {
  align-self: stretch;
}

.hero-board article {
  min-height: clamp(8.5rem, 14vw, 14rem);
  transition: background 180ms ease, border-color 180ms ease;
}

.hero-board article:hover {
  border-color: var(--line-strong);
  background: rgba(247, 244, 237, 0.04);
}

.project-strip {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1rem;
}

.strip-item {
  min-height: clamp(18rem, 27vw, 28rem);
  isolation: isolate;
}

.strip-logo {
  min-height: 4rem;
}

.strip-item.store .media img,
.strip-item.store .media video {
  padding: clamp(2.5rem, 6vw, 5rem) !important;
}

.strip-item.store .strip-logo {
  width: min(10rem, 54%);
}

.case-line {
  min-height: 26rem;
}

.case-media .media {
  aspect-ratio: 16 / 10;
  min-height: 0;
}

.case-line.store .media img,
.case-line.store .media video,
.case-page.store .proof-wall .media img,
.case-page.store .proof-wall .media video {
  padding: clamp(1.8rem, 4vw, 3.4rem) !important;
}

.media-loader {
  position: absolute;
  inset: 0;
  z-index: 4;
  display: grid;
  align-content: center;
  gap: 0.7rem;
  padding: 1.2rem;
  pointer-events: none;
  background:
    linear-gradient(135deg, rgba(247,244,237,0.06), transparent 45%),
    #080808;
  transition: opacity 220ms ease, visibility 220ms ease;
}

.media-loader i {
  display: block;
  width: 100%;
  max-width: 18rem;
  height: 0.7rem;
  background:
    linear-gradient(110deg, rgba(247,244,237,0.08) 0 36%, rgba(247,244,237,0.18) 48%, rgba(247,244,237,0.08) 62%);
  background-size: 220% 100%;
  animation: element-load 1.15s ease-in-out infinite;
}

.media-loader i:nth-child(2) {
  max-width: 12rem;
}

.media-loader i:nth-child(3) {
  max-width: 7rem;
}

.media.ready .media-loader {
  opacity: 0;
  visibility: hidden;
}

.media.ready::before {
  pointer-events: none;
}

.brand-showcase {
  background:
    linear-gradient(180deg, rgba(247,244,237,0.02), transparent 34rem),
    #050505;
}

.brand-system {
  padding-bottom: clamp(0.5rem, 2vw, 1.6rem);
}

.brand-tile {
  border: 1px solid rgba(247, 244, 237, 0.08);
  padding: 0.55rem;
  background: rgba(247, 244, 237, 0.018);
}

.brand-tile .media {
  border-color: rgba(247, 244, 237, 0.1);
}

.brand-tile span {
  padding-inline: 0.1rem;
}

.contact {
  align-items: start;
}

.contact > img {
  max-width: 22rem;
  padding: 1.2rem;
  border: 1px solid var(--line);
  background: rgba(247, 244, 237, 0.035);
}

.founders {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  margin: 1.4rem 0;
}

.founders article {
  min-width: 0;
  border: 1px solid var(--line);
  padding: 1rem;
  background: rgba(247, 244, 237, 0.025);
}

.founders strong {
  font-size: 1.05rem;
}

.site-footer {
  align-items: start;
}

.site-footer div {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  max-width: 58rem;
}

.site-footer p {
  grid-column: 1 / -1;
}

.site-footer span {
  min-width: 0;
  border: 1px solid var(--line);
  padding: 0.85rem;
  background: rgba(247, 244, 237, 0.025);
  line-height: 1.45;
}

@media (max-width: 980px) {
  .project-strip {
    grid-template-columns: minmax(0, 1fr);
  }

  .case-line {
    min-height: 0;
  }

  .founders,
  .site-footer div {
    grid-template-columns: minmax(0, 1fr);
  }
}

@media (max-width: 760px) {
  .site-header {
    min-height: 4.5rem;
    padding-top: 0.75rem !important;
    padding-bottom: 0.75rem !important;
  }

  .nav-links {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .nav-links a {
    justify-content: center;
    border: 1px solid var(--line);
    padding: 0.65rem;
    background: rgba(247, 244, 237, 0.025);
  }

  .nav-links .nav-highlight {
    grid-column: 1 / -1;
  }

  .hero {
    padding-top: 1.7rem !important;
    padding-bottom: 2rem !important;
  }

  .hero h1 {
    max-width: 8.8ch !important;
    font-size: clamp(2.35rem, 10vw, 2.85rem) !important;
    line-height: 1.02 !important;
  }

  .hero-copy > p:not(.kicker) {
    max-width: 31ch;
    font-size: 0.98rem !important;
  }

  .proof-badges {
    display: grid;
    grid-template-columns: minmax(0, 1fr);
  }

  .proof-badges span {
    justify-content: center;
  }

  .actions {
    margin-top: 1rem;
  }

  .project-strip {
    gap: 0.8rem !important;
  }

  .strip-item {
    min-height: 15.5rem !important;
    padding: 0.9rem !important;
  }

  .strip-item .media {
    aspect-ratio: auto !important;
  }

  .strip-item.store .media img,
  .strip-item.store .media video {
    padding: 2.3rem !important;
  }

  .case-flow {
    gap: 1.4rem !important;
  }

  .case-line {
    border: 1px solid var(--line);
    padding: 0.85rem !important;
    background: rgba(247, 244, 237, 0.018);
  }

  .case-media .media,
  .proof-wall .media,
  .brand-tile .media,
  .brand-tile.wide .media {
    aspect-ratio: 16 / 10 !important;
  }

  .case-logo,
  .case-identity,
  .strip-logo {
    max-width: 13rem;
  }

  .brand-system {
    padding-top: 1.5rem;
  }

  .brand-tile {
    padding: 0.45rem;
  }

  .contact > img {
    width: min(100%, 16rem);
  }

  .site-footer img {
    width: min(100%, 14rem);
  }

  .site-footer span {
    width: 100%;
  }

  .scroll-tools {
    transform: scale(0.92);
    transform-origin: right bottom;
  }
}